From May 1 to May 9, 2026, authentic Feta PDO met consumers in selected retail stores across the London area through a dedicated tasting activity.
Visitors had the chance to experience the distinctive taste, texture and versatility of Feta PDO, while discovering simple ways to include it in everyday cooking. Through fresh serving ideas and easy recipe inspiration, the action highlighted how Feta PDO can bring authentic European quality to both traditional and modern meals.
The activity was designed to strengthen consumer awareness in the UK market around safe, high-quality European products and to showcase the added value of Feta PDO as a product with a unique origin, heritage and character.
With its unmistakable flavour and authentic identity, Feta PDO once again became the star of the tasting experience.
